Are you a job seeker or someone looking to advance in your career?
If so, you’ve likely considered upgrading to LinkedIn Premium. With a range of features promised to enhance your networking and job search capabilities, it can seem like an attractive option. But is it worth the investment?
Before you make the decision to upgrade, it’s essential to understand what LinkedIn Premium offers and how it differs from the free version. LinkedIn Premium comes in four different tiers, each with varying benefits and price points. The four tiers are Career, Business, Sales, and Hiring.
According to LinkedIn, upgrading to Premium offers you “access to insights, tools, and features that can help you reach your goals.” However, the most significant benefit of LinkedIn Premium is that it allows you to message anyone on the platform, even if you’re not connected. This feature can be especially valuable for job seekers who want to reach out to potential employers or recruiters.
However, before you upgrade, it’s important to evaluate your goals and how LinkedIn Premium can help you achieve them. As Brenda Meller, the Assistant Vice President of Marketing and Communications at Walsh College, puts it, “If you’re just starting out on LinkedIn and don’t have a ton of connections, it might not be worth the investment. But if you’re looking to be more strategic in your networking and are actively seeking new opportunities, it can be a valuable tool.”
Another factor to consider is whether you’ll be using LinkedIn Premium for the long term. The subscription can be pricey, with the Career tier costing $29.99 per month and the Hiring tier costing $99.99 per month. As a result, it may not be worth it if you’re only planning to use it for a short period.
It’s also worth noting that some features of LinkedIn Premium can be replicated with some effort on the free version of the platform. For example, while the ability to message anyone on the platform is a Premium feature, you can still send connection requests and messages to people you share a group with, even on the free version.
When it comes to the value of LinkedIn Premium, the opinions of experts in the field are mixed. According to Wayne Breitbarth, a LinkedIn trainer and author, “If you’re looking for a job or have a big sales goal, then it’s definitely worth it. But if you’re just using LinkedIn to stay in touch with friends and colleagues, then it’s not necessary.”
However, not everyone agrees. Viveka von Rosen, author of “LinkedIn Marketing: An Hour a Day,” argues that “LinkedIn Premium is definitely worth the investment for anyone who’s serious about their career. The extra features and insights you get access to can make a huge difference in your job search or business development efforts.”
Ultimately, whether LinkedIn Premium is worth the investment for you depends on your individual circumstances and goals. If you’re actively job seeking or are looking to make valuable connections in your industry, it can be a valuable tool. However, if you’re not using LinkedIn for these purposes or don’t plan to use it for the long term, it may not be worth the cost.
Upgrading to LinkedIn Premium can offer a range of benefits for job seekers and career professionals. However, it’s important to carefully evaluate your goals and individual circumstances before deciding whether it’s worth the investment. As Brenda Meller advises, “Think about how much you’re willing to spend and what you hope to get out of the Premium subscription. Do your research and read reviews from other users to help inform your decision.”
In the end, the decision to upgrade to LinkedIn Premium should be a thoughtful and informed one. If you determine that the benefits of Premium align with your career goals and needs, it may be worth the investment. But if not, don’t feel pressured to upgrade just because it seems like the “professional” thing to do. As with any investment, it’s important to weigh the potential benefits against the cost and decide what’s right for you.
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